2017 Speakers
Matt Wallaert – KEYNOTE

Matt Wallaert is a behavioral psychologist and entrepreneur focused on building products and programs that create behavior change to help people lead better, happier lives.  He started in academia, built and sold two startups, then went to Microsoft to build products at larger scale. After becoming a director at Microsoft Ventures, he left to spend… View Article
Tony Wright – SEO

Session: Beyond ROI: Understanding how to evaluate your return on search With more than two decades of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online. Wright is a search marketing geek… View Article
Scott Finholm – PPC
  • |

Session: Microsoft’s Vision for the Future of Search Scott Finholm is an Account Director for Bing Ads at Microsoft. Scott brings 10+ years of search industry experience, helping everyone from global brands to large agencies down to the tiniest of local small businesses to assist his current retail-focused clients with constantly improving their marketing efforts…. View Article
Tom Shapiro – Analytics

Session: Rethink Your Marketing Metrics Tom Shapiro is CEO of Stratabeat (https://stratabeat.com/), a marketing, branding, and design agency. Shapiro has developed marketing strategies for market leaders such as Intel, AT&T, HP, Kraft Foods, and P&G. Shapiro has a deep passion for neuroscience and human psychology, and his insights have appeared in CMO.com, CNN, and Forbes…. View Article
Kirk Williams – PPC

Kirk is the owner of ZATO, his PPC Marketing agency and has been working in Paid Search since 2010. He has published articles on Search Engine Land, Moz, PPC Hero, and the Bing Ads blog, but is probably more well known for the dumb PPC memes he shares on Twitter. In 2015 Kirk was named… View Article
Joe Martinez – PPC
  • |

Joe Martinez is the Senior Manager of Paid Media and Community for Granular in Milwaukee, Wisconsin. He loves to spend just as much time on marketing psychology and user experience improvement as physical optimization to improve paid search results. In addition to being the main blogger for Granular, he can be seen as an active… View Article
Jenny Karn – Social Media

Session: Facebook Ads: the secret key to unlocking critical business insights Jenny Karn is the co-founder of digital agency Beutler Ink, where she leads the social media and content strategy teams. The firm helps brands like Google, the NBA, Lionsgate Films, and the U.S. Chamber of Commerce take their digital marketing and social media to… View Article
Erik Deckers – KEYNOTE

Erik Deckers is the owner and President of Pro Blog Service, a content marketing agency in Indianapolis. Erik co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2nd. ed. 2012), No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011), and The Owned Media Doctrine (Archway… View Article
Damon Gochneaur – Social Media
  • |
  • |

Session: Full Funnel Targeting using Facebook & Instagram With a background in B2B lead gen and affiliate marketing, Damon Gochneaur has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords and Analytics certified, a jack of all trades. Former Director of Marketing for Globe Runner SEO and Lead SEO at Online… View Article
Rebecca Vidacovich – Email Marketing
  • |

SESSION: How to triple your revenue from email marketing Rebecca’s background includes online strategy, customer acquisition and retention, on-site conversion and media planning across all digital channels. Rebecca and her team of nine dive into tasks with the goal of producing effective, high-performing campaigns and programs to meet business objectives. Prior to her current position… View Article
James Svoboda – SEO & PPC

Session: The Intersection of SEO & PPC in 2017 James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also Co-Founder and former President of MnSearch, the Minnesota Search Engine Marketing Association, a contributor to Marketing Land, an ADworld Experience ambassador, a judge for Search Engine Land’s Landy awards,… View Article
Lindsay LaShell – Analytics

SESSION: Set Yourself Up for Success: Getting Started with Strategic Reporting Lindsay Dayton LaShell finished college and entered the workforce at the peak of the first dot-com bubble, affording her the opportunity to learn from historical business failures and successes. Since then, she’s worked for funded startups, bootstrapped projects and marketing agencies, with a brief… View Article
Paul Shapiro – SEO

SESSION: Put Your Data to Work: 5 Ways to Uncover Content Ideas that Deliver Paul Shapiro is the Director of Strategy & Innovation at Catalyst where he uses search data & insights to drive business results. Paul is regularly featured in key digital marketing publications and has spoken at industry events like SMX, Hero Conf,… View Article
Shira Abel – Content Marketing

Session: Intelligent Content & Motivation: Understanding Your User Shira Abel, as the CEO at Hunter & Bard with MBA from Kellogg and experienced in B2B and SaaS marketing on international level, is a sought-after speaker on marketing. Shira’s success in running her own digital marketing agency, serving as CMO for multiple SaaS startups, and teaching… View Article