Kirk Williams – PPC

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Kirk is the owner of ZATO, his PPC Marketing agency and has been working in Paid Search since 2010. He has published articles on Search Engine Land, Moz, PPC Hero, and the Bing Ads blog, but is probably more well known for the dumb PPC memes he shares on Twitter. In 2015 Kirk was named 1 of the Top 5 Rising Stars of PPC and in 2016 was named the #7 Most Influential PPCer by PPC Hero. Kirk loves to talk PPC and has spoken at SMX, Hero Conference, SLC Digital Marketing Conference, and State of Search.