Lindsay LaShell – AnalyticsConnect:
SESSION: Set Yourself Up for Success: Getting Started with Strategic Reporting
Lindsay Dayton LaShell finished college and entered the workforce at the peak of the first dot-com bubble, affording her the opportunity to learn from historical business failures and successes. Since then, she’s worked for funded startups, bootstrapped projects and marketing agencies, with a brief detour into the wilds of public education. In 2015 she established Diamond + Branch Marketing Group, a digital marketing agency with a keen focus on strategy, content and analysis. Lindsay is passionate about audience-focused strategy and measurable results, and she is currently exploring ways to promote practical workplace feminism in the marketing industry. When she’s not writing a strategy document or analyzing web data, Lindsay will probably be in North Park, eating, drinking and knitting with her adorable dog, Waffles.