Scott Finholm – PPC

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Session: Microsoft’s Vision for the Future of Search

Scott Finholm is an Account Director for Bing Ads at Microsoft. Scott brings 10+ years of search industry experience, helping everyone from global brands to large agencies down to the tiniest of local small businesses to assist his current retail-focused clients with constantly improving their marketing efforts. In previous roles at Microsoft Scott evangelized Bing’s mobile search advertising offerings and oversaw Microsoft’s global Bing Ads Reseller business, helping tens of thousands of small businesses market themselves on the Bing Network. Scott’s been involved in search advertising since its earliest stages in his previous roles at Marchex, InfoSpace and Go2Net. Scott received his BA in Management Information Systems from Southern Methodist University.