Tom Shapiro – AnalyticsConnect:
Session: Rethink Your Marketing Metrics
Tom Shapiro is CEO of Stratabeat (https://stratabeat.com/), a marketing, branding, and design agency. Shapiro has developed marketing strategies for market leaders such as Intel, AT&T, HP, Kraft Foods, and P&G. Shapiro has a deep passion for neuroscience and human psychology, and his insights have appeared in CMO.com, CNN, and Forbes. His book “Rethink Your Marketing” will be published in 2017.