Tony Wright – SEO

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Session: Beyond ROI: Understanding how to evaluate your return on search

With more than two decades of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online.

Wright is a search marketing geek and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. Wright serves as the driving force behind WrightIMC while also managing online media strategies, public relations and other interactive marketing projects for clients. He provides valuable input into creative, technical and strategic projects as well, ensuring that the strategic vision of all interactive marketing programs mesh with campaign goals.

As two-time former President of the Dallas/Ft. Worth Search Marketing Association, Wright is a sought after speaker at industry events, including SMX, Pubcon, Search Engine Strategies and others. His frequent contribution of articles, columns and quotes to various national and trade publications are widely read and cited. Wright’s work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing
Award, the Katie Awards, Webawards and the PRweek awards.

Client experience includes: American Airlines, Hewlett Packard, Hanes, Q-tips, Kraft Interactive, Unilever Interactive, Disney Interactive, Coca-Cola, Brown Forman, Travelocity, Merck Pharmaceuticals, Whymilk.com, NokiaUSA, Gateway Computers, Samsung Electronics, Hilton Hotels, Southern Methodist University, Baylor University, FASTSIGNS, La Quinta, Bank of America, Compass Bank, AIG Insurance, and Spirituality.com.