Day 1: Thursday Sept 14, 2017
Press Speakers Name to View Presentation
Morning Speakers
Erick Deckers – Keynote – The Future of Digital Marketing
Scott Finholm – Microsoft’s Vision for the Future of Search
Tony Wright – Beyond ROI: Understanding How to Evaluate Your Return on Search
James Svoboda – The Intersection of SEO and PPC in 2017
Afternoon Speakers
Tom Shapiro – Rethink Your Marketing Metrics
Joe Martinez – Using Event Tracking to Create Higher-Converting Remarketing Audiences
Rebecca Vidacovich – How to Triple Your Revenue from Email Marketing
Mike Huber – From Failure to Success in Content Marketing
Matt Wallert – Keynote – Taking Digital Marketing into the Future
Day 2: Friday Sept 15, 2017
Morning Speakers
Paul Shapiro – Put Your Data to Work: 5 Ways to Uncover Content Ideas That Deliver
Damon Gochneaur – Full Funnel Targeting Using Facebook and Instagram
Kirk Williams – New to Shopping Ads? These Setup to Strategy Tips Will Help
Lindsay Lashell – Set Yourself Up for Success: Getting Started with Strategic Reporting
Ruth Burr Reedy – Keynote – Why You Need to Invest in Technical SEO
Afternoon Speakers
David Christopher – How to Organically Grow Your Instagram
Jenny Karn – Facebook Ads: The Secret Key to Unlocking Critical Business Insights