2017 Agenda

Location: Chevy Bricktown Events Center

429 East California
Oklahoma City, OK 73104

Day 1: Thursday, Sept. 14, 2017

7:30-08:45  Check-In/Breakfast

8:45-09:00  Welcome to Confluence 2017


Morning Keynote

9:00-9:45  Erik Deckers – The Future of Digital Marketing


Morning Speakers

9:45-10:15  Scott Finholm – Microsoft’s Vision for the Future of Search

10:15-10:30  Break time!

10:30-11:00  Tony Wright – Beyond ROI: Understanding How to Evaluate Your Return on Search

11:00-11:30  James Svoboda – The Intersection of SEO and PPC in 2017

11:30-12:00  Shira Abel – Intelligent Content and Motivation: Understanding Your User


Catered Lunch with Breakouts by Industry


Afternoon Speakers

1:30-2:00  Tom Shapiro – Rethink Your Marketing Metrics

2:00-2:30  Joe Martinez – Using Event Tracking to Create Higher-Converting Remarketing Audiences

2:30-2:45  Snack Time

2:45-3:15  Rebecca Vidacovich – How to Triple Your Revenue from Email Marketing

3:15-4:00  Mike Huber – From Failure to Success in Content Marketing


Afternoon Keynote

4:00-4:45  Matt Wallaert – Taking Digital Marketing into the Future


Confluence Happy Hour

5:00-7:30: Exclusive happy hour at Flashback Retro Pub


Day 2: Friday, Sept. 15, 2017

8:00-08:45  Check-In/Breakfast

8:45-09:00  Welcome to Day 2


Morning Speakers

9:00-9:30  Paul Shapiro – Put Your Data to Work: 5 Ways to Uncover Content Ideas That Deliver

9:30-10:00  Damon Gochneaur – Full-Funnel Targeting Using Facebook and Instagram

10:00-10:15  Break

10:15-10:45  Kirk Williams – New to Shopping Ads? These Setup to Strategy Tips Will Help

10:45-11:15  Lindsay Lashell – Set Yourself Up for Success: Getting Started with Strategic Reporting


Morning Keynote

11:15-12:00  Ruth Burr Reedy – Why You Need to Invest in Technical SEO


Catered Lunch with Breakouts by Marketing Discipline


Digital Marketing Panel

1:00-1:45 Panelists (Sponsored by Saxum):

  • Amy Pyles – VP, Digital (Saxum)
  • Jessica Robbins – Associate Creative Director, UX (Saxum)
  • Terry Hale – Senior Web Manager (BigWing)
  • Sarah Hoffman – Senior Internal Project Manager (BigWing)
  • Damon Gochneaur – Founder (Aspiro Agency)

Afternoon Speakers

1:45-2:15 David Christopher – How to Organically Grow Your Instagram

2:15-2:45 Jenny Karn – Facebook Ads: The Secret Key To Unlocking Critical Business Insights

2:45-3:00  Closing Remarks


Beat the Friday traffic and we’ll see you in 2018!

*speakers and topics subject to change