2018 Agenda

Location: The Historic Tower Theater

425 NW 23rd Street
Oklahoma City, OK 73103

Day 1: Thursday, Sept. 20, 2018

7:30-08:45  Check-In/Breakfast

8:45-09:00  Welcome to Confluence 2018


Morning Keynote

9:00-9:45  Marty Weintraub – Making Money with Paid Social in 2018:#WTF!?, What to Do, and Winning Plays


Morning Speakers

9:45-10:15    Aurora Morales – Managing Your Online Presence in 2018 with Google Search

10:15-10:45  Steve Hammer – SEO Isn’t Dead, But the O Is Wrong

10:45-11:00  Break Time!!!

11:00-11:30  Danielle Boone – Tangential Content: Creating Content for Your Brand That Isn’t About Your Brand

11:30-12:00  Tom Shapiro – 35 Crazy Effective Methods for Increasing Your Conversions


Catered Lunch 


Afternoon Speakers

1:30-2:00  Matt Umbro – Embrace Paid Search Automation or Be Left Behind

2:00-2:30  Blake Denman – The Dunder Mifflin Guide to Local SEO

2:30-2:45  Snack Time

2:45-3:15  Caleb Cosper – Reinventing the Wheel: The Hub and Spoke Content Strategy

3:15-4:00  David Christopher – How to Build a Community of Influential Brand Advocates


Afternoon Keynote

4:00-4:45  Ruth Burr Reedy – The Road to Buy-in: How to Make Sure Your Recommendations Actually Get Implemented


Confluence Happy Hour

5:00-7:30: Exclusive happy hour at Ponyboy


Day 2: Friday, Sept. 21, 2018

8:00-08:45  Check-In/Breakfast

8:45-09:00  Welcome to Day 2


Morning Speakers

9:00-9:30     Priscilla and David Luna – Why User Experience is So Vital to Digital Marketing

9:30-10:00    Joe Martinez – YouTube Ads Aren’t a Waste of Money, Your Targeting Needs to Be Fixed

10:00-10:15  Break Time!!!

10:15-10:45  Marcela De Vivo – How to Reach Consumers at Every Stage of the Buying Funnel

10:45-11:15  Damon Gochneaur – National Brands – Local Prominence


Morning Keynote

11:15-12:00  Margot Mazur – Using Video in Your Marketing Strategy—A Guide To Increasing Your Conversion Rate


Catered Lunch 


Digital Marketing Panel: Landing Customer and Keeping Them

1:00-1:45 Panelists:

  • Kelcey Piper – SEO team lead, DealerOn
  • Melissa Megginson – Marketing manager, Tailwind
  • Zac Starr – Co-Founder and CEO, Digital Marketing Funnels, LLC

Afternoon Speakers

1:45-2:15 Kellen McGugan – The Seven Deadly Sins of Social Media Marketing

2:15-2:45  Rachel Mann – From Direct to Digital: How to Create a Culture of Digital Marketing at a Large Company

2:45-3:00  Closing Remarks


Beat the Friday traffic and we’ll see you in 2019!

*speakers and topics subject to change