Joe Laratro – KeynoteConnect:
Joe is President and Founder of Tandem Interactive. He founded the company in April 2006 to focus specifically on underserviced areas of online marketing. Tandem is a boutique-style agency that provides SEM services to help clients achieve website success through online marketing strategies with the goal of driving bottom line results.
Joe has deep roots in the tech and computer world; running his own BBS as far back as the late 80s. He joined the digital marketing industry back in 1999 because he saw its potential and envisioned what search marketing would become. Before starting Tandem, Joe spent seven years as CTO for one of the top SEO companies in the United States and made South Florida Business Journal’s Top 40 Under 40 List. He is a Microsoft Certified Trainer (MCT), of the first 100 certified Google AdWords Professionals, and a major contributor to the DMA’s search engine marketing certification program, authoring “Module 6: Fundamentals of Site Optimization”.
Joe has also been teaching Advanced Search Marketing courses for the University of San Francisco since 2006.