Paul Shapiro – SEOConnect:
SESSION: Put Your Data to Work: 5 Ways to Uncover Content Ideas that Deliver
Paul Shapiro is the Director of Strategy & Innovation at Catalyst where he uses search data & insights to drive business results. Paul is regularly featured in key digital marketing publications and has spoken at industry events like SMX, Hero Conf, & SearchLove. Paul enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.